North American marketers take note: Canada is set to finalize one of the toughest anti-spam laws in the world. Canada had fallen behind when it came to introducing anti-spam legislation, but it is now making up for lost time. Ottawa’s new Bill C-28– known as “CASL” and expected to be finalized early in 2013 —… Continue Reading
Tag Archives: marketing
Maine AG – I Will Not Enforce New Marketing Law
Posted in LegislationIt looks as though Maine’s Attorney General will not enforce a controversial new state law that restricts marketing to minors, but has drawn a federal lawsuit because plaintiffs argued that the law swept too broadly. The Wall Street Journal today reports that a spokesperson for Maine AG Janet Mills said that Mills will not be… Continue Reading
Do you market to ‘tweens?? Better watch out for the new Maine law…..
Posted in Online AdvertisingMaine Governor John Baldacci has signed a sweeping new law called “An Act to Prevent Predatory Marketing Practices to Minors.” While that is a laudatory effort and responsible marketers would not want to be predatory, it is not difficult to see this law as overreaching. It goes beyond restrictions in federal law under the Children’s… Continue Reading
