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Privacy & Security Matters Mintz Levin : Data Compliance & Security, Employee Privacy Lawyer & Attorney

Tag Archives: digital advertising

Will free apps soon be dead in Europe?

Posted By Susan Foster on Posted in EU Data Protection Regulation, European Union, Mobile Privacy, Online Advertising, Social Media, Uncategorized

As we’ve discussed previously, the GDPR significantly limits user consent as a basis for processing personal data.  One interesting question is whether the new rules on consent will kill free apps in Europe.  Free apps typically involve the offer of a service (the app) in exchange for access to personal data (whatever data the app… Continue Reading

The NAI Issues Privacy Guidelines For Interest-Based Advertising, Ad Delivery and Reporting

Posted By Julia Siripurapu on Posted in Data Compliance & Security, Online Advertising

The Network Advertising Initiative (NAI) has issued guidance for its members on the use of non-cookie technologies for Interest-Based Advertising (IBA) and Ad Delivery and Reporting (ADR) (Guidance). The NAI is a self-regulatory organization for third-party digital advertising companies. Consistent with the NAI Code of Conduct (NAI Code) which was designed based on the Fair… Continue Reading