Tag Archives: COPPA

Lawsuit Filed to Block New Maine Marketing Law

Posted By Cynthia Larose on August 27th, 2009 Posted in Legislation

As expected, a lawsuit was filed yesterday in U.S. District Court for the District of Maine seeking to block enforcement of the controversial new Maine marketing law we discussed in this blog last month. The plaintiffs are the Maine Independent Colleges Association, Maine Press Association, NetChoice, and publisher Reed Elsevier, Inc. NetChoice is a coalition… Continue Reading

Do you market to ‘tweens?? Better watch out for the new Maine law…..

Posted By Cynthia Larose on July 24th, 2009 Posted in Online Advertising

Maine Governor John Baldacci has signed a sweeping new law called “An Act to Prevent Predatory Marketing Practices to Minors.” While that is a laudatory effort and responsible marketers would not want to be predatory, it is not difficult to see this law as overreaching. It goes beyond restrictions in federal law under the Children’s… Continue Reading