The Network Advertising Initiative (NAI) has issued guidance for its members on the use of non-cookie technologies for Interest-Based Advertising (IBA) and Ad Delivery and Reporting (ADR) (Guidance). The NAI is a self-regulatory organization for third-party digital advertising companies. Consistent with the NAI Code of Conduct (NAI Code) which was designed based on the Fair… Continue Reading
Tag Archives: Cookies
Viacom and Google Win Important Dismissal in Online Tracking Class Action
Posted in Class Action LitigationLast week the United States District Court for the District of New Jersey dismissed, with prejudice, class action claims against Google and Viacom concerning targeted advertising and the online tracking of children through cookies. Perhaps surprisingly, the claims did not involve allegations that the parties violated the Children’s Online Privacy Protection Act (COPPA). The suit… Continue Reading
House Committee to Discuss EU Privacy Regulation
Posted in European Union, LegislationOn Thursday, September 15, the U.S. House Subcommittee on Commerce, Manufacturing, and Trade will hold a hearing on “Internet Privacy: The Impact and Burden of EU Regulation.” The hearing will focus on the EU’s privacy and data collection regulations and how they have impacted the internet economy. A witness list is available here . Given the most… Continue Reading
Court Approves Settlement of Flash Cookie Class Action
Posted in UncategorizedWritten by Kevin McGinty On Monday, a federal judge in Los Angeles issued an order granting final approval to a previously-announced settlement of consolidated class actions alleging that the use of so-called “flash cookies” in connection with advertising on web sites resulted in unauthorized tracking of web users’ browsing activity. In addition, plaintiffs alleged that… Continue Reading
Online Behavioral Advertising: The European Union Controversy
Posted in Online AdvertisingOn June 24, 2010, the European Union’s body that addresses data protection issues, the so-called Article 29 Working Party, adopted Opinion 2/2010 (the “Opinion”) providing further clarification on the amended e-Privacy Directive (below) as applied to online behavioral advertising. The Working Party also issued a press release on this topic.
Privacy and Security Bits and Bytes
Posted in Data Compliance & SecurityComing back from vacation and catching up on what’s been going on …. In case you are looking for something security-related to do in the month of August — check out the Internet Security Alliance Calendar of Events According to an InternetNews.com article, cookies may be back on the menu for U.S. Government web sites…. Continue Reading