Facebook does it. Google does it. It’s everywhere in the mobile ad ecosystem. And your smartphone does it more often than you know, according to a study released on Monday by Carnegie Mellon.
Now, Federal authorities have turned their attention to cross-device and cross-service tracking of consumers over the last several days and weeks. Speaking at a Federal Communications Bar Association and American Bar Association joint event on March 25, Federal Communications Commission Enforcement Bureau Chief Travis LeBlanc expressed his privacy concerns with Triple-Play providers of Internet, video, and voice services aggregating customer data collected from across all three services. This came just a day after reports that Google would be testing a new model for television advertising in markets where it sells both Google Fiber Internet and television service. Also on March 24, the House Commerce, Manufacturing and Trade Subcommittee held a hearing on the Internet of Things that included questions about how personal information could be protected when collected and shared by connected devices. Continue Reading Cross-Device Tracking: The New World